Results / Automotive retailer·Case study

Transformational change creates competitive advantage.

Automotive retailer

A leading automotive retail company engaged CMPSE to create a digital end-to-end car buying experience to compete with companies like Carvana and Vroom.

What we did:

Discovery Product Development Product Strategy UX/UI Design Web Solutions

Industry: Consumer and Retail

At a glance:

A leading automotive retail company teamed up with CMPSE to create transformational change for its business by shifting from a retail dealership model to an end-to-end e-commerce model. The company experienced exponential growth within the last five years and captured a unique market demographic, which they are pursuing nationwide.

The challenge:

Creating a solution that fits the new operating model.

A leading automotive retailer teamed up with CMPSE to create transformational change for its business by shifting from a retail dealership model to an end-to-end e-commerce model. This technology driven transformation would allow the company to compete with Carvana and Vroom, and put them in a competitive position to capture their target customer demographic.

The solution:

An application that is meant to last.

CMPSE collaborated with the company to create a product development and release roadmap that wouldn’t interrupt the ongoing business operations.

- Product Strategy
  - Developed a business driven product roadmap.
  - Assessed core elements of the application ecosystem that had to be prioritized.
- Discovery
  - Analyzed existing tech infrastructure and its gaps.
  - Validated vision and objectives.
  - Assessed potential integration partners.
  - Conducted build vs. buy analysis.
- Design, Build and Deploy
  - Conducted design sprints and developed UX/UI design.
  - Architected a solution that maximizes overall value with focus on mission critical objectives.
  - Designed back-end and front-end application infrastructure (including Inventory Management System) that can support internal business operations and B2C processes.
  - Developed and deployed application ecosystem based on initial prioritization and changing business needs.

The results:

A product ecosystem for the future.

CMPSE developed a consolidated application ecosystem that powers the company’s new end-to-end e-commerce model and its underlying business processes.

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