A historic transition for America’s favorite fruit snack.
Welch’s Fruit Snacks
At a glance:
Welch’s partnered with CMPSE to design, develop and bring to market its first-ever Welch’s Fruit Snacks ecommerce experience. After decades of being a global leader in the fruit snacks segment, the company decided to officially take its fan-favorite online.
The challenge:
Designing an experience that is on-brand.
After decades of being a global leader in the fruit snacks segment, Welch’s partnered with CMPSE to design, develop and bring to market its first-ever ecommerce experience. CMPSE worked closely with the company’s senior leadership and marketing department to create an experience that would be well received by its consumers.
The solution:
A fun and engaging shopping experience.
CMPSE created a highly engaged approach that gave Welch’s stakeholders the opportunity for providing important and valuable input.
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- UX/UI Design
- Updated brand guidelines.
- Created user journey maps.
- Lo-fi and hi-fi wireframe designs.
- Clickable prototype for internal testing.
- Ecommerce Development
- Designed a Shopify-based solution that supports the company’s long-term strategy.
- Implemented a CMS that is easy to use for the company’s store operations and marketing team.
- Developed and deployed ecommerce storefront within six weeks.
- UX/UI Design
The results:
A historic launch.
CMPSE was on a compressed timeline, but successfully launched the ecommerce store in less than two months.
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