50% Operational Cost Reduction

1. 50% reduction in technology operational expenses
2. Marketing team independence – eliminated weeks-long delays for website updates
3. Scalable architecture designed for future growth and business objectives
4. Separated marketing technology stack enabling autonomous campaign management

This established financial media company had built their digital presence on a foundation of legacy systems developed internally over 15 years. While these systems initially served their needs, the accumulated technical debt and excessive customizations created serious operational challenges that were impacting their ability to compete and grow.

The core problems included expensive and slow system maintenance that required significant IT resources, marketing bottlenecks where simple website updates required IT involvement and caused delays of several weeks, and user experience issues affecting both internal teams and external customers. The legacy system, built on Microsoft’s Azure and .NET stack, had become over- customized to the point where routine changes required extensive development work.

These limitations were directly impacting the company’s revenue growth potential as marketing campaigns couldn’t be launched on schedule, and their bottom line was suffering from the high operational costs required to maintain their increasingly complex technical infrastructure. The company needed a strategic technology partner who could modernize their systems while maintaining business continuity and positioning them for future growth.

Compose began with a comprehensive systems audit to understand the full scope of the technical debt and architectural limitations. Our analysis revealed substantial technical debt accumulated over years of customizations, along with a system architecture that wasn’t designed for scale or aligned with the company’s current business objectives.

Our re-architecture approach focused on separating concerns and creating modular, scalable solutions. We developed a strategic refactoring plan that would address the immediate pain points while building a foundation for future growth. The centerpiece of our solution was creating an independent marketing technology stack with a modern CMS solution that would allow the marketing team to work autonomously without requiring IT involvement for routine updates.

The technical implementation involved modernizing the core system architecture while maintaining the existing Azure and .NET foundation where appropriate. We rebuilt the marketing-facing components using contemporary development practices and technologies that prioritized ease of use, scalability, and maintainability. Our collaborative approach ensured that both the technical and business teams were aligned throughout the implementation process.

The transformation delivered immediate operational improvements and long-term strategic value. The most significant immediate win was empowering the marketing team with complete autonomy over website updates and campaign management. What previously required weeks of coordination with IT could now be accomplished in hours, dramatically improving time-to-market for marketing initiatives.

The modernized system architecture reduced technology operational expenses by more than 50%,primarily through reduced maintenance requirements and more efficient resource utilization. The scalable architecture we implemented positioned the company for future growth without the technical constraints that had previously limited their expansion.

From a strategic perspective, the company gained competitive advantages through faster campaign execution and improved customer experience. The modular architecture we created enables rapid deployment of new features and marketing initiatives, allowing them to respond quickly to market opportunities and customer needs.