50% Speed Improvement in 3 Months
Indianapolis Chamber of Commerce
At a Glance:
Indianapolis’ leading business organization needed to address critical website performance issues that were hindering member engagement. Compose delivered comprehensive WordPress optimization that included code cleanup, database optimization, and strategic redesign of key website sections. The 3- month project resulted in 50% faster load times and significantly improved user experience for thousands of members.
The Challenge & Solution:
The Problem:
Indianapolis Chamber of Commerce’s website suffered from slow load times and complex navigation that made it difficult for members and prospective members to access important business resources and information. The content-heavy site’s poor performance was reducing website engagement and creating barriers to member participation in Chamber initiatives.
Our Approach:
Compose implemented a comprehensive WordPress optimization strategy focusing on three key areas: code optimization to eliminate performance bottlenecks, database optimization to improve data retrieval efficiency, and strategic redesign of main website sections to streamline navigation and improve content accessibility. Our team conducted thorough performance audits and implemented targeted improvements while maintaining the site’s extensive content library.
Implementation:
The project was completed over a 3-month timeline, allowing for careful testing and gradual implementation to ensure zero disruption to the Chamber’s ongoing operations and member services.
Results & Impacy
Technical Achievements:
The optimization efforts delivered a 50% improvement in website speed, dramatically reducing load times across all pages. Code cleanup eliminated redundant processes, while database optimization improved query performance. The redesigned sections created intuitive navigation paths that made the Chamber’s extensive resources more accessible to members.
Business Impact:
The faster, more user-friendly website significantly improved member engagement and made it easier for potential new members to explore Chamber offerings. The streamlined navigation reduced friction in accessing member benefits, event information, and business resources, directly supporting the Chamber’s mission to serve Indianapolis’ business community.
Client Outcome:
The Chamber now has a high-performing digital platform that better serves their member base and supports their role as Indianapolis’ premier business organization, with improved user experience driving increased engagement with Chamber programs and services.
Project Impact:
- 50% improvement in website load speed
- Enhanced navigation reducing content discovery time
- Improved member engagement through streamlined user experience
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