Strategic Platform Migration

1. Total Cost of Ownership: 30% reduction in platform operational costs
2. User Experience: Significant improvements in site performance and customer journey
3. Operational Efficiency: Streamlined platform management and reduced maintenance overhead

This billion-dollar personal care brand had built their digital presence on Salesforce Commerce Cloud, but found themselves constrained by platform limitations that were hindering their growth trajectory. As a major player in the competitive personal care market, they needed a modern, scalable solution that could support their ambitious expansion plans while delivering the seamless customer experience their brand demanded.

Core Pain Points:

• Limited Modernization Opportunities: The existing platform architecture prevented them from implementing cutting-edge features and optimizations that competitors were leveraging
• Poor User Experience: Site performance issues and outdated interface design were impacting customer satisfaction and conversion rates
• High Total Cost of Ownership: Platform licensing, maintenance, and development costs were consuming significant resources without delivering proportional value

Impact of Status Quo:

With the personal care market becoming increasingly digital-first, the company risked losing market share to more agile competitors with superior online experiences. The high operational costs were also limiting their ability to invest in growth initiatives and customer acquisition.

Why They Chose Compose:

The client selected Compose based on our proven expertise in enterprise ecommerce migrations and our strategic approach to digital transformation. Our ability to handle complex data migrations while maintaining business continuity was critical for a company of their scale.

Our approach centered on delivering a comprehensive digital transformation that would modernize their technology stack while preserving business continuity throughout the migration process.

Discovery & Strategy Phase:

We conducted extensive analysis of their existing architecture, business processes, and customer data ecosystem. This included mapping their complex subscription management system, customer data platform integrations, and identifying optimization opportunities that would deliver immediate value post-migration.

Technical Architecture:

The solution involved migrating their entire ecommerce operation to Shopify Plus, chosen for its scalability, modern feature set, and lower total cost of ownership. The architecture included seamless integration with their existing business systems while enabling new capabilities for personalization and customer engagement.

Implementation Approach:

We executed a phased migration strategy designed to minimize business disruption:

• Phase 1: Infrastructure setup and initial data migration testing
• Phase 2: Subscription platform migration with comprehensive testing protocols
• Phase 3: Customer Data Platform integration and 3 million subscriber migration
• Phase 4: Full platform cutover with real-time monitoring and support

Key Technologies:

Shopify Plus served as the core platform, with custom integrations connecting their subscription management system and Customer Data Platform. We implemented robust data validation and migration tools to ensure complete accuracy across the 3 million subscriber transition.

Partnership Elements:

Throughout the project, we worked as an extension of their internal team, providing daily progress updates, collaborative problem-solving, and strategic guidance on leveraging their new platform capabilities for future growth initiatives.

The migration delivered immediate operational benefits while positioning the company for sustained growth and competitive advantage in the personal care market.

Immediate Wins:

Within the first month post-launch, the client experienced dramatically improved site performance, enhanced user experience metrics, and streamlined operational workflows that reduced daily management overhead.

Long-term Impact:

The modernized platform architecture enables rapid deployment of new features, improved customer personalization capabilities, and scalable infrastructure that supports their growth trajectory without proportional cost increases.

Quantified Metrics:

• 30% reduction in Total Cost of Ownership: Significant decrease in platform licensing, maintenance, and operational costs
• Enhanced User Experience: Improved site performance and customer journey optimization
• Operational Efficiency: Streamlined platform management reducing internal resource requirements

Qualitative Benefits:

The new platform provides enhanced flexibility for marketing campaigns, improved analytics capabilities, and a foundation for implementing advanced personalization and AI-driven customer engagement strategies.

Ongoing Partnership:

Following the successful migration, our engagement evolved into a strategic technology partnership focused on continuous optimization and growth enablement initiatives.