Lead Research and Outreach Running Autonomously at 24-Person Capacity
Real Estate Company
Business Situation
A US real estate company whose sales team built its own prospect lists, drawing on third-party data providers, and handled lead research, validation, prioritization, and outreach preparation as in-house manual work.
The Challenge
Every additional prospect list meant another pair of hands, so pipeline volume was capped by how many people could be put on research. Growing the top of the funnel meant growing payroll at the same rate, indefinitely.
Why It Matters
Compose built an agentic system that runs the top of the funnel: it sources and extracts prospect data, validates it against third-party providers, scores and prioritizes every lead, and writes and sends its own outreach. Warm and hot leads route to a rep. A two-week discovery phase mapped current and future state first.
What Compose Delivered
- Current- and future-state process maps for the sales team
- Autonomous data sourcing, extraction, and validation pipeline
- Lead scoring and prioritization model driving agent decisions
- Model-generated outreach the agent composes and sends
- Warm and hot lead routing to a human rep for follow-up
- Third-party data provider integrations
- Web application interface for the sales team