Transforming Corporate Venture Capabilities Through Strategic Partnership.
Cable Bahamas
At a Glance:
A leading telecommunications provider in the Caribbean with $250M+ in annual revenue partnered with Compose to establish a robust corporate venture framework and launch new market opportunities. Through comprehensive strategy consulting and technical development services, we transformed their lean venture team into a capability-driven organization that identified 5 strategic opportunities and successfully launched 2 new ventures targeting previously untapped markets. The 12+ month engagement evolved from initial consulting to an ongoing strategic partnership, demonstrating the sustained value of our integrated approach.
Key Results:
- Market Expansion: Identified and validated 5 new venture opportunities, with focus on underserved tourist market segment
- Accelerated Innovation: Successfully launched 2 new ventures with full technical development and go-to-market strategy
- Organizational Capability: Established scalable corporate venture framework with integrated technical development capabilities
The Challenge:
Business Context:
As the largest telecommunications company in the Bahamas, this organization held a dominant market position but faced increasing pressure to diversify revenue streams and capture emerging opportunities in their evolving market landscape. With nearly $250 million in annual revenue, the company recognized the need to build systematic innovation capabilities to maintain competitive advantage and drive future growth.
Specific Pain Points:
The corporate venture team operated with minimal resources and lacked the foundational structure needed to systematically identify, evaluate, and launch new business opportunities. The team was missing critical technical expertise required for modern product development, particularly in mobile applications and digital platforms that could reach new customer segments. Without proper frameworks for venture development, they struggled to move quickly on market opportunities and validate concepts before committing significant resources.
Impact of Status Quo:
The organization faced significant risk of missing market opportunities in a rapidly evolving telecommunications landscape. Competitors with stronger innovation capabilities could capture emerging segments, particularly the substantial tourist market that represented untapped revenue potential. The lack of structured venture development meant that promising ideas remained concepts without clear paths to market validation and launch.
Why They Chose Compose:
The telecommunications company selected Compose because of our proven ability to combine strategic consulting with hands-on technical development. Unlike traditional management consultants who provide recommendations without implementation, or development firms focused solely on coding, Compose offered the integrated approach needed to both structure their venture capabilities and execute on identified opportunities through complete product development and market launch.
The Solution:
Discovery & Strategy Phase:
Our engagement began with a comprehensive analysis of their existing innovation processes and market position. We conducted extensive market research to identify underserved segments and emerging opportunities, with particular focus on understanding customer needs that weren’t being addressed by current telecommunications offerings. This analysis revealed significant potential in capturing tourist customers—a large, previously untapped market segment with unique connectivity and service needs.
Corporate Venture Framework Development:
We designed and implemented a scalable corporate venture framework that provided the organizational structure needed for systematic innovation. This included establishing clear processes for opportunity identification, evaluation criteria for venture viability, resource allocation frameworks, and governance structures that enabled rapid decision-making while maintaining appropriate oversight and risk management.
Technical Architecture & Development:
For the identified venture opportunities, we provided comprehensive technical development services including UX/UI design, mobile application
development, and full software architecture. Our approach prioritized user experience design that would resonate with target markets, particularly tourists who needed intuitive, accessible solutions for telecommunications services during their stay in the Bahamas.
Implementation Approach:
The 12+ month engagement was structured to deliver immediate value while building long-term capabilities. We worked collaboratively with their team throughout the process, ensuring knowledge transfer and capability building rather than simple service delivery. This approach enabled the organization to develop internal expertise while leveraging our specialized skills for complex technical development and strategic guidance.
Key Technologies:
Our development work utilized modern mobile application frameworks and cloud- based platforms that could scale with business growth. The technical solutions were designed to integrate with existing telecommunications infrastructure while providing the flexibility needed for rapid iteration and market adaptation.
The Results:
Immediate Wins:
Within the first phase of engagement, we successfully established a structured corporate venture framework that transformed how the organization approached innovation. The comprehensive market analysis immediately provided clear direction for venture development, with specific focus on the substantial tourist market opportunity that had been previously overlooked.
Strategic Impact:
Through systematic evaluation processes, we identified 5 distinct venture opportunities that aligned with the company’s core capabilities while addressing underserved market segments. Of these opportunities, 2 were selected for full development and market launch, representing new revenue streams that leveraged the company’s telecommunications infrastructure while expanding into adjacent markets.
Market Expansion:
The launched ventures successfully targeted the tourist market, creating new touch points with customers who previously had limited engagement with local telecommunications services. This market expansion represented a significant strategic shift from purely serving resident customers to capturing transient revenue from the substantial tourism industry in the Bahamas.
Organizational Transformation:
The engagement fundamentally changed how the organization approaches innovation, moving from ad-hoc opportunity evaluation to systematic venture development with integrated technical capabilities. The team now operates with clear frameworks for identifying opportunities, validating concepts, and executing full product development cycles.
Ongoing Partnership:
The success of the initial venture launches has established a foundation for continued collaboration, with the organization now equipped to pursue the additional identified opportunities with Compose’s ongoing strategic and technical support.
The Partnership Continues:
From Consulting to Strategic Alliance:
What began as a corporate venture consulting engagement has evolved into an ongoing strategic partnership that continues to drive innovation and market expansion. The success of the initial framework implementation and venture launches has established Compose as a key technology partner for future growth initiatives.
Expanded Capabilities:
The organization now operates with enhanced venture development capabilities that enable systematic identification and execution of new opportunities. With proven processes and technical partnerships in place, they are positioned to pursue the additional opportunities identified during our initial analysis.
Future Roadmap:
The partnership continues to evolve with plans to develop additional ventures from the original opportunity assessment, while also expanding the venture framework to identify new markets and service offerings. This ongoing collaboration ensures that the organization maintains competitive advantage through continuous innovation and market expansion.
Long-term Strategic Value:
The established partnership model provides sustainable competitive advantage by combining the organization’s market knowledge and infrastructure with Compose’s strategic and technical expertise, creating a platform for continued growth and market leadership in the evolving telecommunications landscape.
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