Building a mobile streaming platform.
Health and Wellness media company
At a glance:
A leading health and wellness media company wanted to disrupt the social media creator economy by developing a new way to monetize live and on-demand content through an experience that brings fans and creators closer together. The media company engaged CMPSE to develop the business strategy, design the experience and develop the underlying technology solution.
The challenge:
Creating an intuitive experience.
A leading health and wellness media company wanted to disrupt the social media creator economy by developing a new way to monetize live and on-demand content. They identified that creating an experience that would keep both sides of the marketplace highly engaged was the main priority.
The solution:
Getting the user base involved pre-launch.
CMPSE began with researching and analyzing the content creator economy and conducted a future state analysis of where the overall market was headed to support the underlying business strategy. Together with the media company, CMPSE identified that creating a transparent monetization model that would give all creators full insight on how payouts were calculated and fans the experience of supporting their favorite creators, would give the company a major competitive advantage. CMPSE developed a tokenized backend infrastructure to allow for accurate tracking payout amounts.
Throughout the experience design process, future users on both sides of the marketplace were involved by the media company to A/B test prototypes. This helped CMPSE identify friction points early on and deliver an optimized experience for both sides of the marketplace.
CMPSE created a development roadmap that allowed the media company to go to market quickly, while collecting qualitative data to validate features and functionalities along the way.
The results:
From ideation to launching v1.0 in less than 6 months.
The health and wellness media company now has a high quality mobile based streaming platform that created a pathway to a new market and revenue stream. The company has experienced an exponential user base growth and feels confident about their strong competitive position in the market.
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