Replacing Legacy Dealer Systems with a Custom Digital Retail Platform
$50M Subprime Auto Dealership Group
Business Situation
A dealership group generating approximately $50 million in annual revenue, selling into the subprime segment of automotive retail, running customer-facing and back-office operations on its incumbent dealer system.
The Challenge
Available automotive retail software offered limited room for differentiation, and the incumbent systems could not absorb added transaction volume, inventory, or locations. Without modernization, share would move to more digitally capable competitors.
Why It Matters
Compose ran discovery across the business model, customer journey, and operations, then built a custom platform benchmarked to Tesla’s online buying experience: an inventory system integrated with the existing DMS, a deal and finance dashboard, a customer portal, an ecommerce storefront, and a post-purchase module.
What Compose Delivered
- Discovery across business model, customer journey, and operations
- Custom inventory management system integrated with the existing DMS
- Admin dashboard for inventory, deals, and finance applications
- Customer account portal with saved vehicles and status tracking
- Ecommerce storefront benchmarked to Tesla’s online buying experience
- Post-purchase module for contracts, delivery, and loan tracking
- Multi-year enhancement and feature development engagement