AI Opportunity Matrix for a Publicly-Traded Boat Manufacturer

A publicly-traded boat manufacturer carrying more than 150 years of craftsmanship heritage, six operating departments, and a leadership team evaluating where AI fits its business model.

Industry-wide AI spending was accelerating while measurable return stayed rare. Without a shared executive view of where AI actually applies, investment scatters across departments faster than any of it compounds into advantage.

Compose ran a half-day executive AI workshop: fundamentals and a working glossary, three AI tiers with live tool demonstrations, a usage model spanning prompting through workflow embedding, use-case libraries for six functions, and a facilitated exercise plotting leaders’ opportunities on an impact-versus-complexity AI Opportunity Matrix.

• Executive-level AI fundamentals session with key-terms glossary
• Live demonstrations of introductory AI tools across the three AI tiers
• Three-level usage model: prompting, custom builds, workflow embedding
• Department-specific use-case inventory across six business functions
• Structured prompt sets for each of the six department leads
• Facilitated impact-versus-complexity opportunity mapping exercise
• 90-day initiative shortlist and implementation roadmap