A New Direct-to-Consumer Revenue Channel, Live in Four Months on Shopify
$500M+ CPG Manufacturer
Business Situation
One of the largest CPG companies in North America, generating $500M+ in annual revenue across a portfolio of consumer brands sold almost entirely through brick-and-mortar retail partners.
The Challenge
Every customer relationship sat with a retail partner, leaving the company without first-party consumer data, pricing flexibility, or a digital-first channel for younger buyers. Digitally native competitors were building all three.
Why It Matters
Compose sequenced the rollout to launch on the portfolio’s single strongest brand before scaling, then designed and built an enterprise Shopify storefront with mobile-first merchandising and checkout, integrated to the existing warehouse management system for real-time inventory sync and automated order routing.
What Compose Delivered
- Operations, brand positioning and buyer-behavior analysis
- Portfolio sequencing to launch on the strongest brand first
- Mobile-first storefront, merchandising and checkout on Shopify
- Real-time inventory sync and order routing into existing WMS
- Agile iterative release across a four-month timeline
- Enhancements under a continuing multi-year engagement
- Reusable launch pattern for additional brands in the portfolio